Position Overview & Specifications

Marketing Lead

Location: London (onsite)

Term: 12 months (maternity cover)

Rate: up to £40 per hour (via Umbrella Company)

Candidates must have demonstrable experience in following:

1) Recruitment Marketing

2) Employer Branding

3) Candidate Marketing

Role Responsibilities:

Experienced Hire & Alumni

- Align local employer brand priorities with global employer brand strategy
- Develop and execute multi-channel campaigns to deliver internal and external employer brand strategy ensuring brand values are properly reflected at all touchpoints (e.g., throughout campaigns, digital and print collateral, and events)
- Increase employer brand presence, content, and tone of voice across several regional locations ensuring the use of digital channels with associated reporting; working closely with Brand team to ensure best practice
- Promote Accenture’s Employer of Choice initiatives, Employer Value Proposition and key messages externally
- Liaise with stakeholders including business leaders, HR, recruiting and marketing to ensure consistency in local market
- Management of delivery timelines
- Manage agency partners / internal creatives to brief and measure effectiveness of digital media programmes
- Manage and update content on careers landing pages (internal and external)
- Manage, and own the alumni programme – national, regional and c-suite
- Deliver on the global alumni targets at a local level
- Analysing data, creating programmes in response to the business needs

Knowledge And Skills Required

-Collaborator – strong stakeholder management skills

-Strong marketing skills and deep overall business acumen

-Excellent experience of and work in marketing and communications, especially focused on employer brand and digital content marketing

-Ability to drive content creation and review, understanding how to write for and tone for different channels

-Resourceful approach to problem solving and ability to propose creative solutions

-Strong project management skills

-Ability to put structure around ambiguously defined thoughts/situations Strong English written and verbal skills

-Able to build credibility with a large network of key stakeholders

-Flexible and willing to get involved in other core business initiatives – e.g. diversity, equality & inclusion (DE&I), sustainability

-Thrive on working in intense, deliverable and deadline driven environment

Job Type: Fixed term contract
Contract length: 12 months